Make yourself at home. At ebm-papst and on the web.
Which social media networks should a company like ebm-papst definitely use? With what regularity and with what content? How do you use performance, search engine and email marketing to gain valuable leads and what does a corporate website need to offer target groups exciting added value in the long term? Whenever questions like these come up, that's where you come in! As part of your Bachelor of Arts: Online Media programme, you will learn how to plan and manage digital communication channels and online platforms in such a way that they develop their full potential. Together with the other students and colleagues, you will deal with the interactions between different online media, deal intensively with marketing automation and lead management, and keep track of the effects of modern media consumption on our society.
